Hound tracks your company's formless operations and turns them into an operating layer that runs repeatably and executes on its own — and gets the organization to own its operations again.
In most companies, the operation starts over every time. The same work is re-decided, re-stitched, and the judgment stays locked in a few people's heads. Operations that don't repeat, don't execute on their own, and no one fully owns — that's why companies slow down.
— The Hound Thesis
Hound is an engineering org that goes into the field. We find the problem, connect the scattered data and workflows, and turn one use case into a system that actually runs.
Orchard is the platform. It productizes the operating layer that recurs across the field — operational objects, data connections, the execution queue, the risk radar, the Decision Loop. The operating frontier, built inside your enterprise.
In one line: Hound captures it in the field; Orchard structures what's caught.
Not all of AX — we start with one core operating flow inside a B2B service company of roughly ₩1–10B revenue.
Companies for which enterprise SI is too heavy, where the operating bottleneck is large, the data is scattered, and much of the judgment is locked in the founder's and PM's heads — marketing agencies, web/app studios, operations outsourcers, education operators, early-stage B2B SaaS sales teams, and consulting firms are our first targets.
Early on, we focus on three operating flows.
Hound's deliverable is not a report or a single automation — it's operating capability: work that runs the same way every time (repeatable), state that's read so the next action actually runs (executable), and an organization that holds its own operations even when people step away (owned). We leave that capability as an AI operating layer running on a specific workflow.
We start with a 30-minute diagnostic, turn one flow into a repeatable, executable operating structure in a 2-week bootcamp, and expand into full build and monthly operation. Exact scope and cost are scoped after the diagnostic, at the proposal stage.
This isn't a sales call. We find one or two places where time leaks out of your operations, so you leave with at least one “so that was the problem.”